Advertising/Communication Support Materials for Breeders’ Cup 2017
There are no two days quite like the wagering opportunities presented by the Breeders’ Cup. As a valued partner, our goal is to provide you with the tools you need to inform and motivate your customers to participate in the event. Using these advertising assets to educate the wagering public in your market will help us achieve a mutually-beneficial goal.
Print advertising elements can be used in a variety of ways. Some potential uses include:
Eastern Time Adsdownload Bet Like No Other .zip
Pacific Time Adsdownload Bet Like No Other .zip
(.zip includes: full-color and b&w InDesign files for Bet Like No Other creative)
Digital advertising elements can be used to reach an on-line audience via:
All of these assets allow for easily local customization to add your logo and any other pertinent information for your customers planning their Breeders’ Cup day.download .zip
(.zip includes: 728x90 | 160x600 | 300x250)
Included are both TV/broadcast as well as radio assets. While the radio asset is a script to be recorded in your market, the broadcast elements have been produced, but still allow for local customization.
Suggested uses for broadcast materials include:
There are ample opportunities to display your track logo and pertinent event information on all broadcast materials as well.download .zip
(.zip includes: .mp4 video file)
An opportunity to use larger form advertising while your wagering customers are on-site at your facility is included as well. These downloadable posters are for use in the weeks leading up to the Breeders’ Cup.download .zip
(.zip includes: 11x17 InDesign file)
Our goal, as always, is to help you have a successful Breeders’ Cup simulcast event. These tools are meant to be a resource to support your marketing and drive both wagering and on-site attendance.
If you have any questions or more specific requests, please contact the Breeders’ Cup marketing staff:Jason Donders [Digital Marketing Manager]